GIRL WHO LEADS™ – A BRAND WITH A PURPOSE
When I see girls dressed with shirts that read: “Daddy’s little girl” I understand why there are few women at the corporate pinnacle.
The way we communicate with girls is very different with the way we communicate with young boys. We focus our communication with girls on how they LOOK and boys on how they ARE. We tell girls they’re pretty and princesses and boys that they’re strong and courageous.
Based on research done by Frances Rios Enterprises, the underlined message on clothing and girl’s merchandise are focused on their looks and fashion. Boys’ on the other hand communicate how creative and strong they are.
How Girl Who Leads™ comes to be!
My only niece, Victoria Sofia, is the inspiration behind Girl Who Leads. Victoria is a 3 year- old girl who loves fashion and who needs to be inspired.
My goal is for her to comprehend from such a young age the ability she has to ascend an reach any professional and personal pinnacle she desires… and with her all the other girls around the world.
Girl Who Leads joins the Girl Scouts!
I was a Girl Scout and I am living proof of the impact they have on girls through the tools they offer to lead girls to become leaders themselves.
Help us lead the next generation of Women Who Lead: Inspire your daughter, niece, granddaughter or any special Girl Who Leads around you!
Lead a Girl Scout!
Your company can impact a #GirlWhoLeads
Lead a Girl Scout is a program created by Frances Rios Enterprises with the Caribe Girl Scouts of Puerto Rico. With your support, a young girl will have opportunity to join a troop and become a leader in her school and community.
Call us to learn more about the program and how your company can influence it’s community! 787.231.7347
Limited Edition! Three styles to choose from: